If this ad was around today, the magazine it appeared in, and the coffee company it advertises would have mass demonstrations against them, and would probably be sued for something. I can't even imagine this being a good idea 60 years ago, if they were trying to target women to buy their coffee, I don't think threatening them is the way to go. It's disturbing to me that this ad that clearly suggests that if you don't buy their coffee, your husband will beat you, was tolerated back then. This quite is an obvious example of male chauvinism in 1950's culture.